Ruled By Numbers…

Until I realized I was so much more!

Inside My Professional Journey


ecoming an Certified Intuitive Eating Coach is the one of the best and most rewarding accomplishments of my life. Helping women transform and heal their relationships with food and body has proven to be extremely gratifying work, while changing one life at a time.

As Your Coach, you will find that I am open-minded, compassionate, encouraging, and goal-oriented. I want to meet you where you are. My desire is to help you achieve your highest potential, not by strategies that punish, but through those that nourish. Because of my personal experience and educational certifications, I am committed and equipped to guide you along your journey and transformation.

I am asked frequently about my role as a Coach and how it differs from that of a Therapist. That is a critical question to ask when seeking help. Both serve a vital role! There is some crossover; however, the below will help guide you and explain my role as a Coach further.

Working with a Coach Working with a Therapist
Does not diagnose or treat. Diagnoses and treats.
Trained to work with functioning clients. Trained to work with major mental illness.
Coach and clients are on a peer basis. Hierarchical difference between therapist and clients.
Goals designed by coach and client together. Treatment plan largely designed by therapist.
Focus on evolving and creating potential. Focus on healing and understanding.
Emphasis on present and future. Emphasis on past and present.
Action and solution oriented. Insight and problem oriented.
Explore actions and behaviors that manifest high self-esteem. Explore origin of behaviors that create low self-esteem.
Regard and coach negative self-beliefs as challenges. Analyze and treat origins of negative self-beliefs.
Coach and client ask: “What’s next and how?” Therapist and client ask: “Why and from where?”
Accountability between sessions held as important. Accountability less commonly expected.
Contact between sessions for accountability is common. Contact between sessions for crisis and difficulties only.
Uses coaching skills. Views clients as a whole being on a journey. Uses therapy techniques. Views client from a medical model.

So, what led me to this point? Here is a little more history if you are interested.

As an independent teenager I began working as a Bank Teller. I quickly fell in love with helping serve customers with their daily financial needs. After high school, I went on to the University of Houston while still working at the bank. My passion for the business led to promotions and at nineteen years old I was managing my own branch. At twenty three I became a District Manager with six branches. My intention was never to climb the corporate ladder. It simply came to me because I loved what I did. Truth be told, I relished working with numbers, but what got me up and excited each morning were the PEOPLE. I found that I flourished in COACHING and SERVING others. After eighteen years in banking, three big bank mergers, and many leadership positions, I knew I needed a change.

Seeking an entirely different industry, broadcasting found me. I applied my skills from all of those years in banking and accepted a role as a Chief Financial Officer, while wearing many other hats. Working in radio is creative, fun, and challenging in all of the right ways. However, I had this deep feeling inside of me for years there was something else.

I could not make sense of it, until one day when I learned about the Institute for the Psychology of Eating. After much prayer and then without hesitancy, I headed back to school. This was the light that was calling.

About My Training


trained at the Institute for the Psychology of Eating, the world’s leading school for Nutritional Psychology. In IPE’s internationally acclaimed program, I learned powerful tools and protocols, enabling me to work with weight issues, body image challenges, overeating, binge eating and a variety of nutrition related health concerns, such as digestion, fatigue, mood, immunity, and others. My work combines the powerful fields of Dynamic Eating Psychology and Mind-Body Nutrition.

Eating Disorder Intuitive Therapy (EDIT) was developed by “Dr. Dorie” McCubbrey, MSEd, PhD, LPC, CEDS as a result of her own recovery from anorexia, bulimia, binge eating and obesity. Diets can lead to eating disorders and weight problems. EDIT can lead to complete recovery and an ongoing journey of freedom through five powerful principals: Love Your Self, Be True To Your Self, Express Your Self, Give To Your Self, and Believe In Your Self.

  • "Sarah was a constant source of strength, well-being and motivation in my time with her. She helped me identify and capitalize on my strengths. She is the most positive person I have ever met! She made me feel like there is nothing I cannot achieve. I learned how to think positively about my weaknesses and of those around me. She is a life coach."

    Sammie D.
  • "During my time with Sarah, I realized just how much I used food in every state of emotion. From happiness to sadness to anger. I even used it as a reward system, but at the same time would always feel like I was making a bad choice. Sarah helped me to see my relationship with food was not something to get rid of or hate, yet learn from. She also helped me to see that there was something so much deeper going on. It is hard for me to open up about certain things, but Sarah is so easy to talk to and it all just seem to poor out. I’m so grateful for each conversation we had!"

    Marcy B.
  • "From our wonderful 13 weeks together, I learned to believe in myself and have better overall confidence in everything. I was empowered to challenge myself and proved to myself that I CAN do anything I put my mind to. Sarah is super easy to talk to and I would recommend EVERYONE to her! I always enjoyed and looked forward to each of our sessions!"

    Jacquelyn D.
  • “Sarah, thank you for teaching me how to be kind and gentle, while still holding myself accountable. Also, your encouragement, kindness, and support is very motivating! Your group series changed how I see some things. I'm grateful!”  

    Lyn B.
  • “Your group series provided me great information! I definitely took away that being healthier is a journey. I think your positivity is really helping me to make changes as they fit into my life, but also to make it a priority. I love your gentle reminders and the approach you take to healthy living in general. Thank you so much!!”

    Casie O.
  • “Thank you, Sarah. I had this profound feeling of acceptance from our sessions. Acceptance of my body image, acceptance of eating habits, and acceptance of my feelings when I feel them. That is what I took away. I’m looking at food in a whole new light. I appreciate you helping with that mindset!!!”

    Lauren K.
  • “I really enjoyed taking part in your group. Thanks for having me. You are fabulous! I love all of the psychological aspects behind our eating habits. I must admit, I didn't think about that before. Thank you for opening my eyes!”

    Leigh Anne L.
  • "My time with Sarah has been truly life changing. I have been a yoyo dieter my whole life. After every success and failure of each new diet, I found myself helpless and not able to trust my body, further confused and misguided as to why the latest "fix" failed. In working with Sarah, we began to closely examine and deconstruct my every day habits. In doing so, we were able to tweak and make adjustments. Now, I actually enjoy my food and eat less without being on a diet. I have also learned to be gentle with myself. I think this is critical for all of us, not just those of us working through body and eating challenges. I am happy to report than in the short time with Sarah, I have lost 15 pounds without restricting any specific foods or food groups. My journey continues and I am so grateful for everything Sarah has taught me!"

    Anita N.

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Sarah Lee, Certified Intuitive Eating Coach | PH: 850-797-3264